The Shell Go Well customer proposition (‘It’s not where you go, it’s how’) launch in markets in 2017, with a long-term ambition to become the world’s leading roadside retailer. The booklet’s objective was for all colleagues (primarily Marketing) to gain a greater understanding of journeys and begin to be inspired about the opportunities.
Client: SHELL – Go Well

Concept: A clear narrative of what the research is, what we can learn and inspiration as to how to apply for Go Well. The booklet summarises key learnings from the study presenting interesting and credible insight direct from customers.

Design, Content, Artwork