The Great Retail Revival Foundation launched a search for ten up-and-coming retail brands to win space at one of Britain’s leading department stores. POPatHOF’s distinctive visual branding created a firm foundation for the concept.
Client: House of Fraser

Concept: Elevating the idea of a pop-up store into a carnival of bold stripes and eye-catching typography.

OutputIntegrated campaign, Brand Strategy, Marketing Strategy, Recruitment Marketing, Social Media, Photography, Art Direction, Design, Content, Artwork