Families Against Terrorism and Extremism (FATE) is the biggest grassroots anti-extremism network in the world. It is one of the rare straight forward organisations involving families directly touched by terrorism that started powerful campaigns targeting vulnerable youths. Thanks to numerous surveys and in-depth interviews with a hundred families, FATE published a report showing that faced by a failure of any top down government approach, the civil society and particularly families are key to countering extremism.
Client:
Families Against Terrorism and Extremism (FATE)


Concept:
An integrated campaign to allow FATE to grow significantly and establish itself as the compelling platform for counter-narratives against violent extremism.

Output:
  • Over 146,000 visits – return visitor rate of 17%
  • Over 1,000 downloads of the playbook
  • Over 259 sign-ups to the website
  • 67 sign-ups to the newsletter
  • 192 sign-ups to the forum