Coal Drops Yard is the dramatic and dynamic centrepiece of the King’s Cross regeneration programme. A piece of stunning Victorian industrial engineering, it had fallen into disuse – but is now being re-imagined as a highly original retail destination, due to open in 2018. The richly coloured bricks, striking arches and solemn ironwork provide a stunning backdrop for contemporary fashion and the arts, and a team from Heatherwick Studio has added contemporary glass and a majestic new roof. The developers wanted Coal Drops Yard’s communications to capture the vibrancy and distinctiveness of the setting – initially to attract retail tenants. 

Client: King's Cross Central Ltd Partnership


In close collaboration with the developer’s sales and marketing team, Bell created a richly layered, visually stunning book that set out the retail opportunity. It featured dramatic photography, high quality CGI and, through sparky illustration, a nod to the Victorian heritage. We then built these elements into the brand guidelines, and are helping to develop the website and other digital comms that capture the essence of the unique experience.

Print Design, Copywriting, Design, Art Direction, Print Production